Global Warming Deniers and the English Language
January 7th, 2009[In his famous essay, “Politics and the English Language,” George Orwell wrote: “The English language … becomes ugly and inaccurate because our thoughts are foolish, but the slovenliness of our language makes it easier for us to have foolish thoughts.” He warns that “Political language … is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind.” The importance of language and rhetoric is a subject near to my heart (see Why scientists aren’t more persuasive, Part 2: Why deniers out-debate “smart talkers” and Part 1.]
Washington, D.C., is to the English language what Paris is to fashion. Every season, perfectly good words go out of style and new ones are trotted out on the national runway of rhetoric. Some words are considered so worn out, politically incorrect or laden with baggage that they can no longer be used in public discourse. When that happens, people like me find ourselves scrambling for suitable synonyms.
That was the case a few years ago with “sustainable development.” I operated the Center of Excellence for Sustainable Development at the U.S. Department of Energy, helping communities understand and apply the practice. Before long, signals came down from Capitol Hill that the words “sustainable development” had become the kiss of death for any program that used them. The term “smart growth” was invented to take “sustainability’s” place.
More recently, Congress has avoided using the word “climate” in legislation that clearly is meant in part to mitigate greenhouse gas emissions — legislation such as the “Energy Security and Independence Act of 2007″. The Bush people call torture “enhanced interrogation” and call kidnapping “rendition.” Healthy Forests and Clear Skies became the titles of the Bush Administration’s programs to cut trees and pollute the air, respectively.






