Greening the Peacock
Okay, yes, I know — peacock’s are already pretty darn green.
I meant the Peacock network, who will be greening their operations — and broadcasting green-themed shows this week:
NBC Universal is launching more than 150 hours of environmentally themed content encompassing all of their programming divisions across multiple platforms for the week of Nov. 4 - 10. The big media company is taking it a step further and greening its own operations worldwide.
While I know that readers of Climate Progress are far too erudite to admit that you watch network television, I am giving you a pass this week to visit part of the vast wasteland and report on what green things you see. Plus you’ll need something to watch in place of The Daily Show.
I do watch some NBC shows, as I have blogged, and will DVR them when I’m in Chicago so I can report on them at week’s end.


November 6th, 2007 at 11:28 pm
General Electric launched its “EcoImagination” advertising campaign two years or so ago. Why did NBC, a longtime business unit of GE, need another two years to show its colors?