While you aren’t selling directly to the consumer, paranoid propaganda IS what you are peddling. CAPAF pays you quite well don’t they?

If they are willing to pay you for what you do, somebody must be making money. There is no such thing as a free lunch, though it probably seems to you like there is sometimes ….

[JR: Why don't you give me a few examples of posts of mine that qualify as "paranoid propaganda"? Let me help you with some definitions: "Therefore, in common usage, the term paranoid addresses a range of mental conditions, assumed by the use of the term to be of psychiatric origin, in which the subject is seen to generalise or project fears and anxieties onto the external world, particularly in the form of organised behaviour focused on them." And "Propaganda often presents facts selectively (thus lying by omission) to encourage a particular synthesis, or gives loaded messages in order to produce an emotional rather than rational response to the information presented."

If you can't identify at least five such posts among the more than 1000 posts I've written, please withdraw the comment.]

‘Just because you are paranoid doesn’t mean they aren’t out to get you.’

In order for me to be selling something, I’d have to be charging. The blog dynamic is that I give away content for free and people who are interested in it keep coming back. Who’s the sucker now

And just because you’re buying paranoia, doesn’t mean humans aren’t “on the precipice of climate system tipping points beyond which there is no redemption.”

And Kraft is clearly making some sort of a statement about climate.

You are a sucker though, if you have concluded that they are on your side. They are selling breakfast cereal, while you are selling paranoia. Big difference.

Personally, I’d rather wake up hungry than frightened.

I feel so used….

Though at least it will give me a few extra “page views” on my monthly stats.

And who knows, maybe I’ll get a few extra readers from the demographics I’ve targeted — clever ad writers.

The ad team will be proudly circulating your post and these comments to the client (Grape Nuts) as proof that their spend on the campaign is reaching the demographics that they have targeted — in this case the climate community.

The ad means nothing more than “Make Grape Nuts Your Daily Wake-up Call.”

And they’ve gotten you, and us making comments, to carry their message.

The greatest issue of our age. One that everyone will be talking about.

They are just getting up on their surf board to ride the rising wave of current opinion! Grapenuts is branding themselves as morning hope for the future. Everyone wants to buy that.

Note also that ExxonMobil’s ad – a B&W video with young professional researchers talking battery development and other inventions.

EVERY brand has to land on the right side of global warming, no matter how bad they are. The bigger the need, the bigger the effort.