‘Sustainists’ should specifically target ‘big people’ (in every sense) to convince them of the catastrophe round the corner. A few key individuals will cause the cascade needed. If the Clintons, Gates, Jobs, church leaders etc were to step it up a level we would be 3/4 the way there.

Many do have a vaguely understand what is a head, but not the extent and the speed that events will unfold in. It is painful to move to the behavior and customs required to tackle this problem and so we keep putting off action.

We need leadership.

Much more likely that we all reach change via a process, one that can take long periods of time.

Pickens is reaching his awareness in a gradual way starting with what he knows best – oil.

He has incredible access to oil-related information. He can see that supplies will continue to tighten and that more and more American money will flood overseas causing significant damage to the country.

Luckily he found out that wind is a partial solution. Now he’s finding out that the people that he has historically supported are not working toward the change that he now recognizes are necessary.

Don’t beat him back into the folds of the Right with big sticks. Encourage him to question more of his previously held positions.

We greatly need his money and influence to help speed up solutions. A few “big people” coming around will open the flood doors for many others.