Yes, Barack Obama gets energy efficiency
Thursday, October 30th, 2008If I could know only one thing about a presidential candidate’s understanding of energy, it is whether they get that energy efficiency is the “first fuel.” If efficiency is not the cornerstone of their energy independence and climate strategy, they will fail. It’s that simple (see “Energy efficiency is THE core climate solution, Part 1: The biggest low-carbon resource by far“).
How delightful, then, to see Obama use valuable time in his expensive half-hour political infomercial — his closing economic argument to millions of Americans — to tout McKinstry, a company that does energy efficiency retrofits.
Now efficiency is far less visually sexy than wind turbines or solar panels. That’s why anti-cleantech greenwashers from, oh, I don’t know, say Arizona and Alaska, invariably use renewable energy company backdrops — the visuals overwhelm any factual debunking of their policies that the media might do (assuming for the moment we had a media that actually ever did that kind of debunking).
So you know the candidate is serious about energy in general and efficiency in particular when they visit an energy efficiency company and then tell the nation about it:

Now at least the government has put together a 
