Can Twitter save civilization? We’re about to find out.
As the clock winds down on the big climate negotiation in Copenhagen this December (formally known as the 15th Conference of the Parties, or COP-15), the future of the planet and its inhabitants may be in the hands of tweeters, especially tots, teens and twenty-somethings.
Several groups are attempting to mobilize a worldwide mandate for action in Copenhagen, calling for boots to hit streets and thumbs to hit keyboards, to harness the power of Twitter, FaceBook, MySpace, You Tube, FlickR, text messaging and the potential power of the PDA Nation.
One of my favorites (in part because I’ve been a sometime advisor on it) is a campaign called Hopenhagen, launched last week during “climate week” in New York City. At the request of the United Nations, the International Advertising Association is applying its creative powers to a viral effort in which young people will petition for a “definitive, equitable and effective” climate agreement at COP-15.
Led by the global communications powerhouse Ogilvy & Mather, the campaign urges young people to become citizens of a Hopenhagen community, complete with a virtual passport. With help from corporate giants Coca Cola, Siemens and SAP, and with support from a growing list of “Friends of Hopenhagen” who range from Reader’s Digest and the Wall Street Journal to Mother Jones magazine, Ogilvy will deploy media and billboards in major cities to promote the power of the grassroots.
Rather than complaining about an infringement on its name, the City of Copenhagen has agreed enthusiastically to rename itself “Hopenhagen” in December, replacing Cs with Hs where the city’s name appears at the airport and on highway signs leading to COP-15.
Hopenhagen is one of several current opportunities for youth to help shape the future they will inherit, and for old-timers like me to improve the future we will pass along. Here are some of the others:
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